Marrakech - The campaign known as #100DHpouraider that was launched among Moroccan Twitter users to support the disaster areas in the south and south east of Morocco destroyed by the recent unprecedented floods, has reportedly achieved great success.
The campaign aims basically at providing the victims of the widespread flooding and devastation with basic necessities, including food, clothes, and blankets, through collecting financial donations.
The campaign managed to mobilize several Moroccan companies, including Méditel, which donated about MAD 45,000, in addition to Addoha, Managem and Saham, which contributed about MAD 250 000 to help people in the disaster areas.
The donations will be delivered to the target people through the Food Bank Association, which will manage the distribution process.
"We're not social professionals, so we chose to collect donations for a serious association, the Food Bank, to which we delegate this project," says Fadel Abdellaoui, one of the initiators of the campaign.
The campaign is being supported by many Moroccan celebrities on the social network, such as Molay Hafid Alami. He posted on his Twitter page, encouraging this initiative “#100DHpouraider is a wonderful digital solidarity initiative with which I agree wholeheartedly.”
The first convoy of the campaign was already sent this week to provide emergency relief, while the second is expected to be launched as soon as the collection of the required amount is achieved.
The campaign has been extended to December 7.