Casablanca- Social media sites, such as Facebook and LinkedIn have become unparalleled tools for Moroccans to improve their marketing skills. They also offer a helping hand to small business owners.
Thanks to social media, many Moroccan companies now enjoy increased growth potential and clients. Besides the conventional mediums such as television, radio adverts or newspapers; social media has become an important element in advancing the Moroccan job market.
According to the sixth report on social media in the Arab world, Morocco has 7 million registered users on Facebook. This makes it the third country in the Arab world with the highest percentage of users after and Saudi Arabia with 20 and 8.4 million respectively.
Beyond assessing the sizable number of Moroccan Facebook users, analysis of Moroccans' profiles has determined the average age of Moroccan users as 15-29 years. Even though it is the young generation that has embraced social media the most, Morocco's elderly population also takes advantage of much of what social media has to offer.
Plenty of restaurants and other small businesses all over the country are indebted to Facebook pages, where clients have access the latest news and can leave feedback. Also, Facebook pages enable business owners to market special events. Before Facebook came to life, many entrepreneurs would spend much-needed resources on flyers that would be thrown away in most cases.
Not only have restaurants profited from the practicality of social media that everyone has in one way or the other. Young people especially benefit from improved employment opportunities through business-oriented social networking services, such as LinkedIn. Furthermore, many Moroccans are becoming more and more familiar with the English language due to social media and its international nature, which provides many an opportunity to pursue careers abroad or simply learn the international language for their own benefit.
Social media in Morocco has given the youth an outlet to communicate with the world in ways that was not available to the previous generations.
Edited by Sahar Kian